- 29
- Sep
With recent reports of UK indebtedness in the news, Scarborough Building Society has launched a campaign to encourage children and young people to save. Starting good savings habits now will make it easier for them to pay for university education and to take the first step onto the property ladder.
The campaign, which promotes Scarborough’s Smart Kids savings range, aims to give saving some street cred and to encourage families as a whole to think about financial priorities. Tony Burdin, head of marketing, said: ‘With growing concerns about record personal debt levels and people’s lack of provision for the future, we believe financial services providers like ourselves have a responsibility to encourage people to take stock and start saving.’
He added: ‘Because there are so many worrying statistics out there though, we felt it was also important to get these messages across in a fun way – hence the reason for a sticker campaign which we hope will both appeal to parents and communicate directly with children in a language which will be meaningful for them.’
